Black And Brass Coffee Table – Growth Hacking is undoubtedly one of the most relevant terms in digital marketing, the growth hacker profile is in high demand due to what it represents, marketing actions with few resources that positively contribute to the growth of the activity. In general, companies bet on strategies related to this association, requiring experts in the discipline.
We walk you through some of the most successful strategies, defining exactly what the growth hacker concept is, what it is, and what the profile of a growth hacker is.
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Simply put, we can define growth hacking as a discipline whose primary goal is to rapidly increase a company’s visibility, user count, or revenue with the least possible cost and effort. This means that the techniques used must use creativity with minimal resources.
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Growth Hacking, in equal parts, requires the use of web analytics, development, creativity and curiosity to achieve tangible results in business growth.
Growth Hacking stems from the need to find new ways to grow a business without investing heavily in marketing. It consists of analyzing the product, identifying the features that can lead to huge growth, and distribution in channels that, if not for the time spent, provide a large number of leads on a low budget, and in some cases, almost nothing.
Hence, the profile of a growth hacker becomes important in the world of startups. Newly established companies without large financial resources need an expert who can realize the growth of their business without spending a large part of their budget on these marketing campaigns.
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It is a different way of understanding how to enter the market by setting goals and taking the company to a higher level. So, it is insisted that it is not just a combination of techniques and tools, but rather a mentality of extracting oil from any opportunity or circumstance.
Ultimately, growth hacking is a new way of approaching digital marketing that attempts to solve the biggest challenge new business ventures face by adding a few tactics: reaching a large number of users.
Web analytics is the key part because only then will we know which tactics are working and which aren’t. A growth hacker must be able to pick the important metrics that can serve as indicators of success. In addition, you need to know when to change something immediately or when to be patient.
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The lack of budget is met with creativity. There is always a need to look for new formulas that do not require a lot of money and help the business to grow indefinitely.
A curiosity to know the reason for everything. In addition, the interest to explore whatever it takes to get new ideas, such as new forms of consumption, new consumer behaviors… Not limited to what is built to differentiate yourself from others.
A growth hacker is a profile that requires multidisciplinary knowledge to put effective growth methods into practice.
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A growth hacker needs to have the flexibility to carefully study and evaluate things, but not be paralyzed at this stage, to try something and determine if it works, and if not, to react immediately by moving on to others.
The tactics used by growth hackers are based on detailed analysis of both trends and user behavior to align them with the company’s own strategy. Here are some successful examples:
One of the most common strategies. It is about offering the user a free version of the product with certain restrictions or for a limited time. If you want to have an unlimited or unlimited version, you need to upgrade to the Premium format.
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It consists in offering a certain benefit or discount to the user if he recommends the company to his acquaintances and registers. It’s a simple and effective tactic where new users are acquired while existing ones remain loyal.
In this case, it’s about giving the customer more than they expect without asking for anything, surprise! Most likely, the customer will be very grateful and comment on social networks, which will improve the visibility of the brand in addition to a good image.
Notify the user that a few units are available and that other customers are interested. Encourage the user to make a purchase.
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Differentiating initiatives thrive on an Internet full of evocative and creative ideas, it is important to develop a mindset focused on spotting opportunities.
We put our knowledge and resources at the disposal of any activity or initiative that helps the company grow. Also at the service of creative minds who want to implement marketing actions based on their vision of new opportunities, if this is your situation, we invite you to contact us, we are at your service.
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Uvilla (physalis peruviana l.) is a plant belonging to the Solanaceae family, and its fruits grow and ripen inside the pod. Its origin is uncertain, but it is believed to be in the Andes of South America, such as Peru (Leggue, 1974), Brazil (CRFG, 1997), and Ecuador (Bartholomaus et al., 1990).
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Mainly, we find it in the tropical zone of America, Antilles and Australia. According to some sources, the main uvilla producing countries are Colombia, South Africa, New Zealand, Kenya, India, Italy, Argentina, South Africa, Great Britain, Canada, Mexico, Dominican Republic, Honduras and Peru. The main exporting countries in the world are: Zimbabwe, Colombia, Costa Rica, Ecuador, Kenya, South Africa, Peru, Bolivia and Mexico. (Ministry of Agriculture, Livestock, Aquaculture and Fisheries, 2011, Ecuador, FAO 1982).
The genus “Physaloids” includes 90-100 species (D`Arcy, 1991; Martínez, 1998), and one of the edible ones today is physalis peruviana, also known as cuchuba, uchuva, uvilla, nose corn or oath cherry. .
According to Harman (2004), it is a fruit considered a “functional food” because it has immuno-stimulating, anticancer, antibacterial, antiviral and diuretic properties. In addition, it has medicinal properties such as purifying the blood, reducing albumin in the kidneys, relieving throat problems, strengthening the optic nerve, clearing cataracts and controlling amebiasis (Corporación Colombia Internacional, Universidad de los Andes and Department of National Planning, 1994). It is a source of provitamin A and vitamin C (Herman, 1994b).
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We are intensively working on fermentation inside. Therefore, the first development was the fermentation of uvillas for subsequent analysis through surveys of a total of 100 people, both professionals of the gastronomy sector and real consumers. Tastings were of an affective type with the simple aim of eliciting a positive or negative reaction to the consumption of the fermented fruit.
We are inspired by the Japanese technique and custom of lactic fermentation of fruits like the famous “umeboshi”. “Ume” or the Japanese word for apricot is actually a plum (prrunnus mume, Armenian mume) literally translated as “dried plum”. Umeboshi is traditionally used to make umeshu liquefied drink with umeboshi.
In the case of Umeboshi, it is a Japanese apricot that is grown in early summer when it begins to change color from green to yellowish, and preserved for several months in brine through lactic fermentation. They are often dehydrated in the sun